Waitrose weighs up cutting thousands of products to reinvent itself as the 'home of food lovers'

Resumen detallado

The middle-class retailer currently stocks more than 15,000 individual products, which has been a drawing point for customers in years gone-by.

Published: 13:20 GMT, 15 November 2026 | Updated: 14:00 GMT, 15 November 2026

Waitrose is reportedly considering cutting its stock by 'about half' in a move that it hopes will reinvent the supermarket as the 'home of food lovers'.

The middle-class retailer currently stocks more than 15,000 individual products, which has been a drawing point for customers in years gone-by.

The store has become renowned for stocking ingredients which can be otherwise hard to track down.

Yet many of those products could now be cut as Waitrose looks to address 'duplication' and offer shoppers an 'easier' experience.

During a presentation with food and drinks suppliers earlier this year, it was revealed that 25 per cent of the products on the retailer's shelves accounted for less than three per cent of its sales.

One supplier told The Times that it expects the number of food brands currently stocked at Waitrose to be cut by about half within months.

A second, meanwhile, said they had been told the supermarket wanted 'more volume going through fewer lines'.

Another told the publication: 'Waitrose historically had quite a lot of niche products because they want to offer something that is different to the likes of Tesco and Sainsbury's.

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