He Turned His Clothing Store Into a Halloween Pop-Up and Sales Went ‘Through the Roof.’ Now It Has 1,500 Locations.

Joseph Marver’s dead October sales led him to launch Spirit Halloween, the chain that pops up in empty storefronts every fall.

يعرض MarketNews العنوان والملخص كما نشرتهما الوسيلة الإعلامية. المقال الكامل متوفر على موقع الناشر. (www.entrepreneur.com)