We got a look at JetBlue’s new first-class section. Here’s what to expect.

Résumé détaillé

Until now, JetBlue was one of the largest U.S. airlines without a first-class section. That changes next month when BlueFirst debuts. It’s JetBlue’s version of first class, with a…

NEW YORK — Until now, JetBlue was one of the largest U.S. airlines without a first-class section. That changes next month when BlueFirst debuts. It’s JetBlue’s version of first class, with a few tweaks to set it apart from its competitors.

The new section offers three rows of 21-inch-wide seats with seven extra inches of legroom compared with economy seating, plus a five-inch recline. These are very similar to domestic first-class seats on other airlines. To make room for BlueFirst, the airline will reduce the number of extra-legroom seats from 42 to 30. Eventually, JetBlue will retrofit its entire domestic fleet with BlueFirst, except for aircraft that offer Mint, JetBlue’s version of business class.

Introductory BlueFirst fares start at $299 for flights from Boston to Fort Lauderdale. Most of the fares currently listed on the airline’s website start at $500 and go as high as $1,500 on peak travel days. The airline debuted the product, which has been under development for two years, at an event in New York this week.

In addition to the extra legroom and wider seat, BlueFirst offers passengers 13-inch screens with Bluetooth connectivity. This allows travelers to pair their wireless headphones directly to the airplane’s entertainmet system. Passengers can order meals and beverages directly from the screens. This includes an option called “mixologist mode,” which lets passengers create their own cocktails from available ingredients.

According to Stephanie Evans Greene, JetBlue’s senior vice president of marketing and brand, the airline faced a challenge with first-class meal service.

“There are no ovens on these particular aircraft,” she said. “So what could we do that was distinctly JetBlue? We’ve developed custom, exclusive Bento box dishes for breakfast, lunch, and dinner. And then we also have partnered with various brands to deliver really fun, inventive snack options.”

The boxes will include dishes such as pasta salads, and breakfast boxes lean into a selection of…

The…

Début de l'article, extrait de The Boston Globe. Pour lire la suite, ouvrez l'article chez le média.