Baidu Unveils Latest ERNIE Models Amid Broader Full-Stack AI Lineup, and Debuts Token Exchange to Power Intelligent Organizations

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Robin Li, Co-founder and CEO of Baidu, outlined his vision for the next chapter of AI, centered on the intelligent organization, and introduced three principles of organizational…

BEIJING, Nov. 12, 2026 /PRNewswire/ -- Baidu, Inc. (NASDAQ: BIDU and HKEX: 9888), a leading AI company with strong internet foundation, today unveiled new offerings and upgrades across its full-stack AI portfolio spanning chips, cloud, models, and agents, designed to help enterprises transform into intelligent organizations. The new lineup includes Token Exchange, a trusted marketplace for model services; upgrades to its agents DuMate, KOOKO, Baidu Yijing, and Famou; ERNIE 5.5 Flash Preview, its latest foundation model, which balances intelligence with inference efficiency; as well as the new Tianchi 1024-card Supernode and Kunlunxin roadmap.

In his opening keynote, Robin Li, Co-founder and CEO of Baidu, described the intelligent organization as the next chapter of AI. Li explained why turning that technological progress into productivity gains means moving beyond traditional hierarchies. Just as AI needs energy to run, making full use of its capabilities requires an AI-native approach to how organizations operate. "If AI is the new electricity, then the intelligent organization is the new factory of the AI era, where productivity truly happens," Li said.

Li also laid out three principles for how organizations should evolve. The first is to break down job boundaries. With AI now enabling one person to act in multiple roles, Li said organizations will be built around tasks rather than jobs and become a network of tasks. "Jobs won't disappear, but they will converge into roughly two types: Builders, who create new things, and Sellers, who connect with people to forge emotional bonds and earn their trust," Li said. The second is to capture tacit knowledge and turn it into a shared company asset. "This is a capability that competitors can't copy, hire away, or buy. That's what a real moat looks like." The third is to design closed-loop processes.

Early results at Baidu have already validated the three principles.

Foundation and Application Models Advance in Parallel: ERNIE…

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