Big announcements come in twos for Richard Pratt’s granddaughter

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After tying the knot in Melbourne’s wedding of the year last year, Bella Falk has a lot going on.

After tying the knot in Melbourne’s society wedding of the year in early 2025 at the billionaire Pratt family’s Raheen estate in Kew, Bella Falk, granddaughter of late business titan Richard Pratt, and her husband, Jose, are expecting their first child.

Falk, the daughter of packaging magnates Raphael and Fiona Geminder, shared her happy news with friends and family last week.

But it was not the only reveal for the business-minded former model that day, with the news coinciding with the launch of her Strange Luxury pop-up store in upmarket Armadale.

After coming up with the idea for Strange Luxury in 2019 while living in Los Angeles, Falk launched the skincare brand in 2024 with one product, the Barrier Balance Cream. She has thoughtfully expanded it into a complete range over the past two years.

Falk’s parents; her sisters Georgia, founder of the Gem bathroom essentials range, and Sammy; her aunt Heloise; cousins Milly and Jacob; and, of course, husband Jose were at the event, and in what should come as no surprise, she has sought wise advice from her family on business matters.

“I’m incredibly lucky to be surrounded by such brilliant minds in my family,” Falk told us. “We are all very close, so I’m constantly seeking their advice and leaning on them every step of the way.

“One of the strongest values my family has instilled in me is the importance of hard work. Nothing comes without hard work, dedication and persistence. It’s something I have grown up with and a value I will definitely pass down to my own children one day.”

As for Strange Luxury, it’s all about doing fewer things better and with a personal touch. Falk was on site each day at the pop-up, which wrapped on Sunday, and is across every aspect of her growing business.

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