Şirince’s new luxury: A return to the land and local roots

Resumen detallado

One of Türkiye’s greatest strengths in tourism is the remarkable variety of destinations within its borders. Yet turning this diversity into lasting international appeal takes more than building luxury hotels.

This file photo shows houses in Şirince village located in the Selçuk district of the western city of İzmir.

One of Türkiye’s greatest strengths in tourism is the remarkable variety of destinations within its borders. Yet turning this diversity into lasting international appeal takes more than building luxury hotels. Sometimes, preserving what already exists, investing in local culture and supporting regional producers can create far greater value. Şirince, which I visited during the olive harvest a few weeks ago, is a good example.

Located near Selçuk in İzmir province, Şirince has retained much of its Aegean character, with stone houses, narrow streets, vineyards and olive groves. Recognised by U.N. Tourism as one of the world’s Best Tourism Villages, it attracts a steady flow of day-trippers. But to appreciate what makes Şirince special, it is worth staying a little longer.

Güllü Konakları, part of Martı Hotels & Marinas, one of Türkiye’s established hospitality groups, is an interesting example of this approach.

By restoring buildings dating back nearly a century, the group has brought its experience in large-scale hospitality to a more intimate setting without compromising the village’s character.

Much of the property’s personality also reflects the influence of Mina Temelli, a representative of the family’s younger generation. Combining the hospitality knowledge passed down through her family with her own refined taste, Temelli has left her mark on almost every detail. Even the rooms take their names from different varieties of roses, inspired by the property’s rose garden.

What I particularly appreciate is her ability to express personal taste without allowing it to overshadow the character of the destination. Her knowledge and attention to detail give Güllü Konakları an identity that goes beyond that of an attractive boutique hotel. It is also a fine example of how a new generation can bring a fresh perspective to an established hospitality business.

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