PH seen as ASEAN’s most anxious consumers in battle vs scams – GSMA

Résumé détaillé

GSMA Asia-Pacific head Julian Gorman says, 'The Philippines has real digital momentum, but sustaining that progress depends on trust'

GSMA ROUNDTABLE. Members of the media attend a roundtable discussion with GSMA's Julian Gorman and Jeanette Whyte on November 4, 2026.

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This was according to a report from the GSM Association (GSMA) released during a roundtable discussion on the sidelines of the GSMA Digital Nation Summit Manila last November 4.

A GSMA survey in the ASEAN Consumer Scam Report for 2026 said that in the Philippines, while 10% of respondents were scammed within the last 12 months, 78% of respondents changed their behavior because of scams occurring. This change in behavior may not necessarily be due to a scam occurring to them, but because they realized these scams existed or were happening to people they knew.

The Philippines is also second only to Vietnam in terms of changing behaviors — 79% for Vietnam and 78% for the Philippines — but 13% of Vietnam respondents were scammed in the past 12 months, according to the report.

The report also said Filipinos turn to social media a lot to tell others about scam behavior, which informs their actions against scams.

“The Philippines is the market where victims take their cases to platforms rather than the police,” the report explained.

Filipinos know about scams, thanks to a tendency to be the highest in the region (49%) to report to digital platforms while only 16% go to police against the regional average of 36% who run to cops.

The report added, “Filipinos are also the most likely to act on distrust, with 24% switching providers and 62% avoiding contact or transactions.”

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