SIA defends new Business Class seats following public outcry, says colours, materials and finishes ‘carefully selected’

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SIA says it will continue to closely monitor feedback and draw on operational insights to "refine and enhance elements of the customer experience".

SIA says it will continue to closely monitor feedback and draw on operational insights to "refine and enhance elements of the customer experience".

SINGAPORE: Singapore Airlines (SIA) said on Wednesday (Nov 11) that the cabin colour palette for its newly unveiled Business Class seats was "carefully selected" after the reveal drew criticism from some content creators and travel writers, including those who likened them to dental chairs.

Much of the reaction has focused on the grey-and-yellow colour palette of the seats, which were developed by SIA in collaboration with seat manufacturer Recaro and creative design firm Designworks.

In response to CNA's queries, an SIA spokesperson said the new seats were "designed to enhance comfort, privacy, and functionality, while supporting a more seamless travel experience".

"The colours, materials, and finishes were carefully selected to create a fresh, contemporary, and refined ambience, complemented by adjustable in-flight LED lighting throughout the journey," SIA added.

The spokesperson pointed out that the seats feature full-grain premium leather upholstery, sliding privacy doors, an electronically powered centre divider, enhanced ergonomics, a full-flat bed, and a spacious footwell that gives customers greater freedom of movement while resting.

"Frequent flyers who attended the launch praised its privacy, spaciousness, comfort, and thoughtful convenience features, including the larger display screen, enhanced charging options, intuitive physical seat controls, and companion-bed configuration," SIA said.

The airline said it appreciated the feedback on the cabin’s colour palette and is committed to offering a world-class end-to-end travel experience.

"As with all our products, we will continue to closely monitor feedback and draw on operational insights to refine and enhance elements of the customer experience," SIA said.

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