Morrisons makes major change for shoppers in 270 stores

Résumé détaillé

Shop to light' is already popular in the United States, and the new technology is being rolled out exclusively to Morrisons stores, as they are being fitted with digital…

Morrisons is launching a new in-store technology featuring flashing shelf labels to help customers quickly find exactly what they are looking for. In a UK supermarket first, Morrisons is aiming to make Christmas shopping even easier by launching its 'Shop to light' feature using blinking electronic shelf labels installed by Vusion in 270 stores so far. To use this new feature, customers simply need to open the Product Finder tool on the homepage of their More Card mobile app, search for the product they need, and select 'flash price label'.

'Shop to light' is already popular in the United States, and the new technology is being rolled out exclusively to Morrisons stores, as they are being fitted with digital shelf-edge labels just in time for the Christmas trolley dash. The supermarket giant said the feature is "ideal for navigating high-density product aisles like herbs, spices, or sauces, as well as locating popular seasonal items such as cranberry sauce".

Morrisons has partnered with Vusion to digitise pricing across its entire supermarket estate using electronic shelf labels to automate price updates and improve pricing accuracy. "Shop to light is the latest demonstration of how digital innovation in-store is improving the customer experience and giving customers more reasons to shop at Morrisons," the supermarket added.

Gordon Macpherson, Group Productivity Director at Morrisons, said: "We know that Christmas is one of the busiest times of the year for our customers, and we're always looking for new ways to make their shopping experience as easy and convenient as possible.

"Our new 'shop to light' feature is a great example of how we're using technology to make a real difference in-store, helping our customers find the products they need quickly, whether they're shopping for their Christmas dinner or just popping in to pick up a few last-minute essentials."

Roy Horgan, UK & Ireland CEO at Vusion, said: "Technology has a huge role to play in making the shopping…

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