Asda sparks fuel price war by slashing pump costs by average 4p per litre

Résumé détaillé

Supermarket giant Asda has cut petrol and diesel prices by average 4p a litre at more than 320 forecourts across the country, bringing savers for motorists reeling from the sky high cost of filling up

Asda has launched a pump price war by knocking an average 4p a litre off petrol and diesel.

The supermarket giant has implemented immediately at 321 forecourts next to its large stores across the country. Drivers filling a typical 55-litre family car could save up to £2.20 per tank.

The move will put pressure on rivals to follow suit, bringing welcome savings for drivers who have been pummelled by punishingly high pump prices for much of this year. Fuel prices have soared since the start of US President Donald Trump’s war with Iran.

Figures from the RAC show Asda’s national average was 165.8p a litre for petrol ahead of the cut, but ranging from 155.9p to 172.9p across the country. This was already cheaper than Morrisons’ average 166.1p, 167p at Sainsbury’s, and 167.7p at Tesco.

Asda was also cheapest for diesel, at an average 194.5p per litre, compared with next lowest Sainsbury’s at 195.6p, Tesco’s 195.8p, and Morrisons’ 196p.

Asda’s announcement is part of efforts by the chain to revive flagging grocery sales. The Leeds-based giant has been weighed down by heavy debts since a private quality led takeover, and has lost ground to competitors on all sides.

Asda is keen to be seen as a key destination for drivers looking for fuel savings. The cut is one of the first to be announced by new boss David Potts since the former Morrisons’ chief took over earlier this month.

It comes hot on the heels of the changes announced earlier this week for store managers to open more full-service checkouts, spend more time on the shop floor and getting more product on shelves.

Mr Potts said: “When we get the fundamentals right, customers notice. Earlier this week, I set out a renewed focus on making the shopping trip better for our customers, and that means getting it right at the pumps too.

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