Dan Walker on 5 News' missing people campaign: 'We can choose not to look away'

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On Missing, Dan will feature a missing person, trying to shine new light on each case. Here, he explains how the campaign will work and why the work is so important.

Presenter Dan Walker tonight launches a campaign to help trace missing people. The 5 News effort follows the Mirror’s own Missed campaign, which we launched on Mother’s Day, March 30, 2025. In partnership with the Missing People charity, we are aiming to highlight forgotten, unsolved, or under-reported missing people cases across the UK.

After launching the new campaign – called Missing – at 5pm tonight, each week on the 5 News Tuesday evening bulletin, Dan will feature a missing person, trying to shine new light on each case. Here, he explains how the campaign will work and why the work is so important.

Dan says: "News moves quickly. There is always another story, another interview, another reason to turn the page. But when someone you love is missing, you cannot simply move on with everyone else. The questions remain, long after the cameras have gone. That is why I believe our public service broadcasters have a responsibility to keep a focus squarely on these stories.

"Three years ago, we had the exclusive interview with the partner of Nicola Bulley. That led to a series called Vanished. Through that work we helped locate a number of missing people and drive record calls to the Missing People helpline while the show was on air. For us at 5 and ITN, this is an important issue.

"In our new regular feature, Missing, we will hear from relatives, friends and the police officers working to find answers. The aim is simple: keep these appeals visible and, hopefully, generate information that makes a difference.

"Tonight we speak to the family of Denise Jarvis, who disappeared in August 2022. Her sister Rachel and mother Bernadette are making a fresh appeal. Rachel says that, despite four years passing, it still feels like yesterday.

"But Denise’s case brings home the struggle authorities face in the search for missing people. Every 90 seconds, someone is reported missing in the UK – with around 300,000 missing reports made to the police each year.

"While most are found within a…

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