Nothing’s brand chief is fed up of ‘boring and generic’ smartphone ads—he shares his marketing strategy for taking on Samsung and Apple

The brand chief at London-based tech group Nothing explains how he plans to take on Apple and Samsung by rejecting marketing formulas and inviting the customer into the boardroom.

يعرض MarketNews العنوان والملخص كما نشرتهما الوسيلة الإعلامية. المقال الكامل متوفر على موقع الناشر. (fortune.com)