German Brands Face Mounting Price Pressure in China

Detailed summary

Slower demand and stronger local competition are prompting consumer brands to rethink investment, products and marketing in the country ...

German brands face mounting price pressure in China, with 60% of companies in a recent survey by the German Chamber of Commerce in China identifying it as a major business challenge.

Companies need to keep adjusting their strategies and business models as consumer expectations change and competition intensifies, Michael Kern, executive director of the chamber’s East China and Central China region, told a German-Chinese consumer brands forum on Nov. 10.

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