(CIIE) After historic roadmap signing, Canadian companies eye greater visibility in China

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Jamieson is a top health product provider in Canada and is eyeing continued expansion in the Chinese market. Like seafood, natural health products are another widely recognized…

SHANGHAI, Nov. 7 (Xinhua) -- When Canadian exporters bring their prized Atlantic lobsters to China, they run into a curious problem: many Chinese consumers know them as "Boston lobsters" and assume they are an American specialty.

So when Jason Hollett, an official from Canada's province of Nova Scotia, presents the bright-red lobsters at the 9th China International Import Expo (CIIE), he insists on calling them "lobsters" or "Nova Scotia lobsters."

"There are lobsters across northern America, but Nova Scotia is actually a main source of live lobster for China ... So sometimes it's called Boston lobster, but it probably comes from Nova Scotia or Atlantic," said Hollett, deputy minister of fisheries, aquaculture and agriculture in Nova Scotia.

For historical reasons, North American lobsters imported into China are often marketed as "Boston lobsters." On major Chinese e-commerce platforms…

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