Target shoppers are visiting more often as the holidays gear up

Detailed summary

Target's strong growth in customer visits this year has analysts optimistic about its turnaround heading into its busiest season.

Target's bid to get shoppers back is showing results as it gears up for the holidays, recent data show. The bullseye retailer has seen strong growth in customer visits this year, with some of the highest year-over-year increases in retail, according to multiple foot traffic data firms. Those signals have analysts optimistic about the company's turnaround efforts as it heads into its busiest season. Placer.ai found that Target stores saw a 7.2% increase in chain-wide visits for the third quarter, including a 5.9% increase in same-store visits. In addition, roughly half of shoppers visited Target twice a month or more, and nearly one in eleven shoppers visited five times or more.

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