Uganda’s pitch to African travelers: Stay longer, see more

Detailed summary

African visitors already account for the bulk of Uganda’s international arrivals. Now the country wants more of them to come for a holiday — or turn a business trip or family…

African visitors already account for the bulk of Uganda’s international arrivals. Now the country wants more of them to come for a holiday — or turn a business trip or family visit into one. Uganda welcomed 1.64 million international tourists in 2025, an almost 20% rise on the previous year, according to the Ministry of Tourism, Wildlife and Antiquities. Travelers from the continent accounted for 79% of arrivals. Visiting friends and relatives was the main reason for travel, at 35.4% of arrivals, ahead of business (17.3%) and leisure (17.2%). The average stay was 8.8 nights, with many visitors passing through the country in transit.

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