Samyang Foods to open unit in Zhejiang

Detailed summary

South Korea's Samyang Foods is set to significantly expand its investment and operational presence in China, its largest overseas market, with the inauguration of its first…

South Korea's Samyang Foods is set to significantly expand its investment and operational presence in China, its largest overseas market, with the inauguration of its first international manufacturing facility in Jiaxing, Zhejiang province, next month.

Representing a total investment of approximately 1 billion yuan ($150 million), construction on the landmark Jiaxing plant began in September 2025 and is slated to commence official operations on Dec 23.

Equipped with eight advanced production lines, the facility is projected to yield an estimated 1.13 billion packs of instant noodles annually at full capacity, said Kim Joo-young, China region CEO of Samyang Foods' management center.

Primarily focusing on the flagship spicy chicken flavor series, the plant is modeled after the company's Miryang smart factory in South Korea. It will leverage sophisticated automated manufacturing and digital management systems to optimize supply chain efficiency, enforce rigorous quality control and ensure agile market responsiveness.

"Samyang Foods uses the China International Import Expo as a strategic platform to highlight our continued investment and deepened localization in the Chinese market, while fostering comprehensive collaboration with a broader network of partners," he said on the sidelines of the CIIE recently concluded in Shanghai.

For Samyang Foods, the Jiaxing plant represents a pivotal strategic evolution, marking the transition of its localization efforts from market penetration and channel distribution into localized manufacturing and supply chain integration.

"As China continues to mature as a critical international market, the company is concurrently driving sustained business growth and strengthening consumer engagement through cross-brand partnerships, experiential offline activations and interactive digital initiatives, thereby solidifying its foundation for long-term viability."

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