CIIE reaffirms role as key trade event

Résumé détaillé

Julie Zhu, the company's general manager of General Industrial Asia, said the CIIE is an important platform to enhance regional connectivity within APEC, as it brings together…

The just-concluded ninth edition of the annual China International Import Expo in Shanghai served as one of the most important offline events for companies looking to strengthen their economic and trade ties in the Asia-Pacific region, said top executives.

Participation figures speak for themselves. US companies have ranked first in exhibition area for eight consecutive editions, and this year added 1,500 square meters over last year. Canada, which served as the guest country of honor at this year's exhibition, took up its largest ever exhibition area at the CIIE compared with previous years. The exhibition of Australian companies grew 25 percent from 2025, and, apart from Brunei, all Asia-Pacific Economic Cooperation economies had companies participating in the business exhibition section — the core commercial segment of the expo that took place from Nov 5 to 10.

Making its CIIE debut in 2025, Sherwin-Williams Company, a paint and coating company headquartered in the United States, more than doubled its booth space to 180 sq m this year.

Julie Zhu, the company's general manager of General Industrial Asia, said the CIIE is an important platform to enhance regional connectivity within APEC, as it brings together companies, customers, technologies and ideas from different markets, creating opportunities for dialogue, collaboration and innovation.

Such connectivity has been translated into five strategic partnerships that Sherwin-Williams inked during this year's CIIE.

Solutions and experience developed with customers in China are also benefiting its global operations. As Chinese manufacturers expand internationally, the company is actively using its global network to support and grow with them in Southeast Asia, Mexico and other emerging markets, Zhu added.

Global lithium-ion battery solutions provider LG Energy Solution made its first CIIE presence this year and made the China debut of its new-type prismatic battery.

Applauding China's leading position in new energy, Tang…

L…

Début de l'article, extrait de China Daily Business. Pour lire la suite, ouvrez l'article chez le média.