EVERY PARTY NEEDS AN ORIGINAL: BRITTANY BROSKI AND SMIRNOFF ICE DROP THE HOLIDAY GIFT THAT'S DEFINITELY NOT A UKULELE

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Smirnoff Ice's first-ever holiday merch collection brings unexpected gifts, multiple Brittanys and plenty of reasons to crack open an Original this season NEW YORK, Nov. 11, 2026…

Smirnoff Ice's first-ever holiday merch collection brings unexpected gifts, multiple Brittanys and plenty of reasons to crack open an Original this season

NEW YORK, Nov. 11, 2026 /PRNewswire/ -- What do a ukulele, a dog toy, slippers and a kayak have in common? Apparently, Brittany Broski and Smirnoff Ice. This holiday season, the duo is delivering gifts nobody saw coming, including a limited-edition ukulele gift box that looks like it's holding an instrument, but opens to reveal a Smirnoff Ice. The ultimate holiday fake-out is just the beginning, with Smirnoff Ice's first-ever holiday merch collection, a chance to win a limited-edition Smirnoff Ice kayak and a new series of holiday spots starring enough versions of Brittany to fill a holiday party.

In a new series of holiday spots set in the fictional town of Smirnoff Falls, Broski searches for the ultimate holiday gift and discovers she's not the only Brittany in town. In one, she goes head-to-head with an impeccably overdressed Brittany over a coveted pair of Smirnoff Ice slippers. In another, she's working the counter at the Smirnoff Falls general store when a parade of Brittanys stop in looking for a bevvy. It doesn't take long for her to realize they all look suspiciously familiar. The result is a holiday world that's absurd, unexpected and unmistakably Brittany.

"The best parties always have that one person who makes things a little more interesting, and we think what you bring should do the same," said Fergus McCarthy, Director of Smirnoff Ice. "That's the spirit behind everything we're doing this holiday, from multiple Brittanys to gifts that aren't quite what they seem. Smirnoff Ice has always been at its best when it brings something unexpected to the party. Because every party needs an Original. Preferably ice cold."

PERHAPS THE MOST MISLEADING GIFT OF THE SEASON? THE SMIRNOFF ICE UKULELE BOX.

Featured throughout the new holiday spots, the limited-edition gift looks suspiciously like someone bought you a…

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