Meghan Markle’s Online Shop Has Year on Year Drop at Crucial Time

详细摘要

Meghan Markle's As Ever website saw fewer visitors in October than a year earlier, according to Similarweb data.

Meghan Markle's As Ever lifestyle website recorded fewer visits in October than in the same month last year, during the crucial run-up to Thanksgiving and Christmas.

The Duchess of Sussex sells honey, jam, candles, wine and other products through asever.com and has been looking to expand the business since its launch last year.

While no sales data has ever been published for the site, research by Newsweek using website traffic tracked by Similarweb shows fewer visits in October 2026 than in the same month in 2025.

Website traffic does not measure sales, revenue or profit, but is roughly equivalent to footfall in a physical brick-and-mortar store.

Meghan has built a lifestyle brand supported by a podcast featuring conversations with female entrepreneurs and a Netflix series, With Love, Meghan.

The podcast and show generated attention at launch, but there is no public sales or profit data showing how As Ever is performing and whether she makes money from it. Any prolonged slowdown in the business would raise questions about the long-term viability of the brand.

As Ever recorded around 179,000 website visits in October, up from roughly 141,000 in September.

However, October's traffic remained below the roughly 268,000 visits recorded in January and the approximately 197,000 visits seen in October 2025.

Meghan launched the business in April 2025 when her initial product drop sold out in minutes, as did her second batch and an order of wine that June. It was not until the fourth product release in August 2025 that supply stabilized, making October the second full month in which products remained continuously available.

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