← Back to front page
Asia · Wires & real time · Xinhua Finance

Auctioning radishes like fine art, former flight attendant turns hometown produce into online hits

Published by Xinhua Finance · China 19 h ago
This undated photo provided by the interviewee shows Wu Juan promoting wine via video in Minning, northwest China's Ningxia Hui Autonomous Region. (Xinhua)
This undated photo provided by the interviewee shows Wu Juan promoting wine via video in Minning, northwest China's Ningxia Hui Autonomous Region. (Xinhua) · Xinhua Finance

Detailed summary

YINCHUAN, Nov. 7 (Xinhua) -- Wu Juan looked a little out of place in the radish field. She wore a business suit and high heels, standing on an earthen ridge beneath the Helan…

YINCHUAN, Nov. 7 (Xinhua) -- Wu Juan looked a little out of place in the radish field. She wore a business suit and high heels, standing on an earthen ridge beneath the Helan Mountains in northwest China as she conducted a mock auction in Chinese and English.

Her auction lots were white radishes piled on the field ridges. Wu presented them with flair and ceremony, as if they were fine works of art.

The video attracted more than a million views, giving Wu, a farmer's daughter and former international flight attendant, an unexpected opportunity to put her hometown's produce to a wider audience.

Now in her mid-30s, Wu lives in Minning, a town in northwest China's Ningxia Hui Autonomous Region. Known online as "Minning Girl," her videos have featured everything from freshwater bass and locally raised sheep to cabbages she likens to precious jade, and local wines she introduces in an evening…

Opening of the article, excerpted from Xinhua Finance. To read the rest, open the article on the publisher's site.

Read the full article on Xinhua Finance Sign in to save

MarketNews shows the headline and summary published by the outlet. The full article is on the publisher's website. (english.news.cn)

Also worth reading