Xinhua Silk Road: Chinese baijiu makes appearance at Melbourne Cup Carnival 2026

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BEIJING, Nov. 11, 2026 /PRNewswire/ -- "Baijiu is more than a drink to be enjoyed at the table; it is a way of sharing culture and building friendships," said Fu Rao, vice…

BEIJING, Nov. 11, 2026 /PRNewswire/ -- "Baijiu is more than a drink to be enjoyed at the table; it is a way of sharing culture and building friendships," said Fu Rao, vice chairman of Sichuan Langjiu Co., Ltd., at an event hosted by the Chinese baijiu maker at Flemington Racecourse recently.

Flemington Racecourse came alive on Tuesday as Australia celebrated Melbourne Cup Day, the highlight of the annual Melbourne Cup Carnival.

Away from the track, baijiu, a traditional Chinese distilled spirit, was also making its presence felt at the racecourse.

At a hospitality venue overlooking the Flemington track, representatives from Australian business and government circles, China-Australia business organizations and other sectors attended an event carrying the titles "Chinese Lang: A Toast to the World" and "Langjiu • Melbourne Cup Carnival 2026" hosted by Chinese baijiu producer Langjiu.

The guests watched the races, took part in baijiu tastings and learned about the company's history, production techniques and approach to the traditional Chinese spirit.

Liu Dongyuan, deputy consul-general of the Chinese Consulate-General in Melbourne, said the Melbourne Cup Carnival is not only a festival but also a reflection of Australia's multiculturalism.

"It is representing the culture of Australia, the culture of modernity, and the multiculturalism. In this multicultural event, we have the Chinese colour in this rainbow," she said.

Liu said the Chinese community and Chinese culture had become part of the carnival's multicultural character. The appearance of Langjiu, from Chengdu, Sichuan Province, added a new Chinese cultural colour to this year's event.

Adam Forsyth, chief financial officer of the Victoria Racing Club (VRC), said that the Melbourne Cup Carnival had a long tradition of welcoming international guests and partners.

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