4. Energy Solution Centre

Detailed summary

Energy Solution Centre refused to join the solar industry's race to the bottom on price. That decision has helped take revenue to $23.4 million. The post 4. Energy Solution Centre…

Revenue: $23.4 millionGrowth: 213%Founders: Lucio Siri and Josh SiriHead office: Nerang, QLDYear founded: 2013Employees: 40Industry: Power & UtilitiesWebsite: energysolutioncentre.com.au

When Energy Solution Centre was founded in 2013, Australia’s solar industry wasn’t short on choice. But Lucio and Josh Siri saw a market crowded with aggressive sales tactics, rapidly changing technology and customers who weren’t always sure what they were buying.

Rather than compete on price, the Queensland business focused on helping customers understand their options before making the investment.

That approach eventually led to physical showrooms where customers can see and compare solar panels, batteries, EV chargers and other energy technology. Energy Solution Centre now operates three showrooms and says it has helped more than 5,000 Queensland homes and businesses move to renewable energy.

Sticking to that model hasn’t always been easy. Government incentives have changed, technology has moved quickly, and supply chain disruptions have added another layer of uncertainty to an already competitive industry.

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Energy Solution Centre’s response was to broaden what it offered. What began as a solar installer has expanded into battery storage, EV charging and energy management systems, backed by its own installation teams and after-sales support.

That has allowed the business to grow without joining what it describes as the industry’s “race to the bottom” on price. It has also given customers more ways to manage how they generate, store and use energy as more Australian homes move towards electrification.

Energy Solution Centre plans to expand further across Queensland over the next 12 months, adding to its showroom network and growing its commercial energy business.

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