AI Helps Cosmetic Giants Overcome Perfume’s Nasal ‘Paradoxes’

Detailed summary

There may be a hint of bergamot in the top notes and sweet iris as a follow-up, but there is a noticeable dose of Artificial Intelligence emerging in new perfumes, according to industry specialists. The traditional world of perfumes has not been able to turn up its nose to new technology and algorithms even though the industry insists that human sensorial expertise can never be fully replaced.