Melbourne adtech Vudoo raises $22 million Series B as in-ad checkout takes on the US

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Vudoo has hired two executives to lead its North American push as it looks to get more retailers selling directly through ads and videos.

Melbourne adtech Vudoo has raised $22 million in a Series B as it looks to scale in the US

The round was led by US fund Blue Sky Capital, supported by several existing family office investors.

The funds will go on expanding its overseas sales operations and developing its commerce technology.

Vudoo has hired two executives to lead its North American push as it looks to get more retailers selling directly through ads and videos.

Vudoo was founded in 2017 by Nick Morgan and Andrew Spalding, who conceived the interactive videos idea while chatting in a Singapore bar. One of its earliest checkouts appeared in a 2022 Vogue Australia campaign with News Corp Australia for Moët & Chandon. Viewers watching model Victoria Lee put together a birthday celebration could buy a personalised bottle of champagne inside the video, then continue watching

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It gives publishers audience retention and advertiser the ability to track what someone bought after watching an ad. Tha champagne house reported shoppers who took up the video offers spent an average of $140, compared with a typical $90 online.

Morgan, Vudoo’s CEO, sees a similar opportunity as people begin discovering products through AI.

“Commerce is moving beyond traditional storefronts, with the transaction moment shifting into the media, content and AI environments where consumers discover and engage with products,” he said.

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