My handbag, makeup businesses failed — Toke Makinwa

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Media personality, Toke Makinwa, has revealed that her handbag and makeup businesses failed, adding that the setbacks taught her valuable lessons. Read More:…

Media personality and entrepreneur, Toke Makinwa, has revealed that her attempts to establish handbag and makeup businesses were unsuccessful, admitting that both ventures failed.

However, she said she was working towards reviving her makeup brand, noting that the setbacks had taught her valuable lessons about entrepreneurship, risk-taking and business management.

Makinwa disclosed this during an episode of Master of Craft, a YouTube storytelling series presented by Pawnshop by Bluradish and released on Wednesday, November 4.

Reflecting on her entrepreneurial journey, the media personality acknowledged that her first attempt at launching a handbag line did not succeed, while her subsequent makeup business also failed.

“I failed,” she said, describing her experience as one of learning through repeated setbacks.

She explained that rather than allowing business failures to discourage her, she had learnt to view them as opportunities to improve and make better decisions.

“It’s just constantly failing, but failing forward, and being comfortable enough to take those risks that do not actually sink you, but shape your decisions going forward,” she said.

Makinwa stressed that entrepreneurs must be willing to identify the shortcomings of their products and business ideas rather than remain attached to unsuccessful strategies.

“Maybe it’s the colouring, maybe it’s the stitching, maybe it’s just the idea,” she said, adding that business owners must be prepared to learn from their mistakes.

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