How GTA 6 made money on its advertising and why Rockstar hate discs – Reader’s Feature

Detailed summary

Who paid for all this? (Selfridges) With the launch of GTA 6 starting to get very close, a reader suggests that Rockstar is even making money on advertising – instead of paying…

With the launch of GTA 6 starting to get very close, a reader suggests that Rockstar is even making money on advertising – instead of paying for it itself.

In response to the idea of Rockstar’s advertising for GTA 6 being a waste of money. I think Rockstar is probably the first company in the world that is making money on advertising. Let me explain.

All in all, I don’t think a company like Rockstar has to do much advertising. I think the majority of it is people approaching them.

I’m not saying they’re making net revenue from advertising but I’m willing to bet they’re not spending as much as people think.

Now I’m not saying I agree or disagree with any of this. I’m just making observations and assumptions. This is probably the biggest cultural event of this millennium.

Personally, my phone is getting switched off as soon as I get home from work on Wednesday. I won’t be reading any reviews or talking to anyone about it. I’m going to sit down at midnight and just take it all in. I don’t want anyone else’s opinions or thoughts about it. I’ve deactivated all my social media already. I’m ready to switch off from the world and live inside another.

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Opening of the article, excerpted from Metro. To read the rest, open the article on the publisher's site.