Shinsegae takes Korean fashion platform to Taiwan, Malaysia

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Shinsegae Department Store is expanding its Hyperground platform, which helps South Korean brands enter overseas markets, into Taiwan and Malaysia for the first time. The retailer…

Shinsegae Department Store is expanding its Hyperground platform, which helps South Korean brands enter overseas markets, into Taiwan and Malaysia for the first time.

The retailer announced Monday that it will operate fashion and beauty pop-up stores at Breeze Center in Taipei and Seibu Department Store in Kuala Lumpur, extending an international expansion that included pop-up events in New York and Tokyo earlier this year.

In Taiwan, Shinsegae will introduce six contemporary women’s fashion brands, including Recto, in successive pop-up events at the luxury shopping section on the first floor of Breeze Center through February 2027.

In Malaysia, the company will showcase about 10 brands at Seibu Department Store on the first floor of The Exchange TRX shopping mall in Kuala Lumpur through March 2027.

The initial lineup includes Marie Claire and TansanMagnesium, with additional brands scheduled to follow.

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