États-Unis · Bourse & Finance · Fortune

Geico turned a talking Gecko into an advertising icon. Now its CMO wants that fame to sell more than car insurance

Publié par Fortune · États-Unis il y a 1 h

Geico's CMO wants to overhaul the insurer’s marketing for an era when AI could change how consumers buy insurance.

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MediaNews présente le titre et le résumé publiés par le média. L'article complet se lit sur le site de l'éditeur. (fortune.com)

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