Amazon has a secret plan to own the world's product data

详细摘要

And fight AI shopping agents.

Amazon has a secret plan to ensure shoppers never need to leave its site: own the world’s product information.

Called World Product Graph, the initiative seeks to hoover ⁠up data on virtually ⁠every item for sale on Earth, whether Amazon stocks it or not, according to an internal document reviewed by Reuters, and to people familiar with the matter.

In so doing, Amazon could truly become the everything store, offering deep data on a vast array of goods and cutting in to Google's dominance in online search, while also fending off rival Walmart's growing ecommerce business.

It also serves to address the continued rise of AI agents, software that can complete shopping tasks autonomously for users.

According to the document, Amazon's own AI-driven search agent often provides inaccurate information.

And if fully implemented, World Product Graph ‌could draw shoppers away from rival e-commerce sites that have far less data.

“Amazon cannot be the go-destination for every shopping mission if customers must leave ‌to ‌research product relationships on Google, brand websites, and review sites,” according to the document.

“These answers exist, but the only way to find them has been ‌to leave Amazon for painstaking research on brand websites, third party review sites and tech forums.”

Reuters could not determine if or when this plan may ⁠be implemented, though the document, written like a press release, has an aspirational future release date of October 1, 2027.

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