Procter & Gamble (PG) Has Raised Its Dividend for 70 Straight Years. Here's Why I'd Buy Before 2027.

Résumé détaillé
Shares are not exactly bargain-priced at recent levels, though they are rather reasonably priced, with a recent forward-looking price-to-earnings (P/E) ratio of 24. That's a mite…
If you're going to invest in dividend-paying companies -- which is a very sensible thing to do -- you might want to focus on companies that have been paying, and increasing, their dividends for a very long time. Companies with such long records will be reluctant to break their streaks. A fine company to consider is consumer products giant Procter & Gamble (NYSE: PG), which recently yielded 2.6%.
In October, Procter & Gamble declared its latest dividend, noting that "P&G has been paying a dividend for 136 consecutive years since its incorporation in 1890 and has increased its dividend for 70 consecutive years. This reinforces our commitment to return cash to shareowners, many of whom rely on the steady, reliable income earned with their investment in P&G."
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Here's a look at why you might want to invest in P&G -- or why you might not want to.
Of course, investing in P&G is not a no-brainer decision. Consider that:
I alluded earlier to a key reason why you might want to invest in Procter & Gamble sooner rather than later: It's a steady performer when the economy sinks. (After all, people will still buy shampoos and diapers, whether the economy is booming or busting.) If you're worried about a looming stock market crash, this would be a solid portfolio holding with which to weather one.
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Procter & Gamble wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $341,157!* Or when Nvidia made this list on April 15, 2005...
Now…
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