Kellyanne Conway Rips GOP For Lighting ‘Billions Of Dollars On Fire’ In Midterms Wipeout

Detailed summary
Kellyanne Conway is blaming the Republican Party’s midterm election losses on ineffective messaging, particularly with regard to attracting young ― and more impressionable ―…
Kellyanne Conway is blaming the Republican Party’s midterm election losses on ineffective messaging, particularly with regard to attracting young ― and more impressionable ― voters.
The conservative pollster, who served as President Donald Trump’s campaign manager ahead of his 2016 election win, reflected on last week’s “blue wave” on Fox News’ “The Ingraham Angle” Wednesday night.
Fox News host Laura Ingraham called out the GOP for a “failure to reach young people where they are” ahead of the midterms, despite reports that Republicans and Democrats collectively spent about $11.6 billion promoting their candidates, more than in the 2020 presidential election.
“It’s never been cheaper, less expensive, to reach a voter, Laura, and we’ve never spent more money doing it,” Conway responded. “And you know, in this town, candidates often lose, but consultants always win. They skim 15-20% off the top, ‘legally,’ but you’re not reaching people where they are.”
Conway went on to accuse Republican political consultants of focusing on “TV ads” in lieu of “screens, social media, streaming.”
“We lit billions of dollars on fire,” she said. “And if you keep running that same ad in my living room, now I’m angry with you. You’re irritating me, as if I didn’t hear you the first 50 times. So there’s a lot to unpack there.”
Last week’s midterm elections have been widely characterized as a rebuke of Trump’s second term, with the Democratic Party taking control of both chambers of Congress and winning in states like Kansas, South Carolina and Texas, among other former Republican strongholds.
Though polls in many of those states had hinted at Democratic victory, numerous outlets pointed out the Republican Party’s overall cash advantage.
According to The New York Times, Republicans spent twice as much as Democrats on the U.S. Senate race in Texas, with a large infusion of cash coming directly from tech billionaire Elon Musk.
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