United States · Business magazines · Inc.

Gen Z Renamed Diet Coke the ‘Fridge Cig’—Why Coca-Cola’s CEO Is Letting Them

Published by Inc. · United States 3 h ago

Diet Coke is having a cultural moment with younger consumers just as Coca-Cola’s North American volume stalls. The interesting part? The brand didn’t create it.

Read the full article on Inc. Sign in to save

MarketNews shows the headline and summary published by the outlet. The full article is on the publisher's website. (www.inc.com)

Also worth reading

Quartz

5 groups of documents the FTC says to keep, lock up, or shred

Markets Insider (Business Insider)

Alphabet stock on track for worst day ever after rare earnings miss

Fortune

‘The inflation outlook has become more concerning’: Incomes declined 0.3% and consumer prices jumped 3.6% in September as midterms loom

Fast Company

Anthropic’s IPO is selling investors a story. The numbers tell another one

Kiplinger

Your Adjustable-Rate Mortgage Is About to Reset. Here Are 5 Moves to Make Now

Entrepreneur