Reddit's traffic is down 13%, thanks to Google's AI Overviews

Detailed summary

New data from Similarweb reveals Reddit's overall traffic has taken a hit as it combats declining search traffic from Google.

New data sheds further light on Reddit's search traffic woes. Reddit's traffic dipped 13% in global visits from October 2025 to October 2026, according to analytics firm Similarweb. The decline traffic sent to Reddit from Google search has driven Reddit to go (mostly) logged-in-only. However, Reddit reported in a recent letter to shareholders that the number of weekly active uniques were up 16% year over year in October. That's a slightly different measurement than Similarweb's estimate. A spokesperson for Reddit told Business Insider that Reddit's reporting is based on daily and weekly active uniques rather than total visits.

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