Dhanteras sales 2026: How much gold and silver did Indians buy this year

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Gold and silver sales surged on Dhanteras, crossing ₹60,000 crore as price corrections boosted festive footfalls and lightweight jewellery demand.

Gold and silver purchases witnessed strong demand on Dhanteras on Friday, November 6, with jewellers reporting higher showroom footfalls and advance bookings as a recent correction in precious metal prices encouraged consumers to make festive purchases.

While sales value is estimated to have risen across the industry, buyers largely preferred lightweight jewellery, smaller coins and lower-carat designs, reflecting a shift towards more affordable purchases amid elevated gold prices.

Gold sales by value are estimated to have increased 15-20% year-on-year to around ₹60,000 crore, according to preliminary estimates by the All India Gem and Jewellery Domestic Council (GJC).

However, the quantity of gold sold is likely to remain broadly unchanged from last year, as prices continue to be higher than their year-ago levels.

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