Wood businesses prepare for 2027 export season

Detailed summary

A seminar held in HCM City on November 12 updating wood businesses with timely information to prepare for the 2027 export season.

The Ho Chi Minh City Handicraft and Wood Industry Association (HAWA) held a seminar in Ho Chi Minh City on November 12, focusing on preparations for the Vietnamese wood and furniture industry in 2027.

The seminar, titled “Vietnam’s Wood and Furniture Industry Ready for 2027: EUDR, Design Trends and Strategies for the Future”, brought together representatives of government agencies, experts and international buyers. Discussions covered the European Union Deforestation Regulation (EUDR), emerging design and consumer trends, and strategies for accessing international markets.

The event, part of the HAWA Expo 2027, aimed to provide businesses with timely information to help them prepare for the 2027 export season.

HAWA Expo is an international wood and furniture trade fair scheduled to take place from March 3–6, 2027, at the Saigon Exhibition and Convention Centre (SECC) in Ho Chi Minh City. It is expected to feature more than 500 exhibitors and 2,700 booths, attracting approximately 20,000 trade buyers and visitors from 100 countries and territories.

The event will be linked with the Quy Nhon International Outdoor Style Fair (QFair), scheduled for March 5–8, 2027, in Binh Dinh. Organisers of the two fairs plan to provide 100 key international buyers with fully covered airfares, accommodation and local transportation.

Through the pre-show program and collaboration between the two exhibitions, organisers aim to expand business promotion opportunities and connect international buyers with Vietnamese wood and furniture manufacturers ahead of the 2027 export season.

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