US blueberry exports to Vietnam surge 160 per cent

Detailed summary

US blueberry exports to Vietnam jumped 160 per cent in 2025, making the country Asia's fastest-growing market for the fruit.

According to figures released by the US Highbush Blueberry Council (USHBC) on November 10, Vietnam has become Asia’s fastest-growing market for US blueberries, with exports reaching 523,597 pounds, or approximately 237.5 tonnes, in 2025, up 160 per cent on-year.

The growth momentum has continued into 2026, with the value of US blueberry exports to Vietnam increasing by 56 per cent in the first eight months of the year. Since 2020, shipments of fresh, frozen, and dried US blueberries to Vietnam have grown by an average of 33 per cent annually.

The USHBC attributed the expansion to the development of modern retail channels, including shopping centres, supermarkets, and convenience stores, which have created more opportunities for imported fruit to reach Vietnamese consumers.

Rising awareness of nutrition and food safety has also supported demand for blueberries, which are increasingly recognised for their nutritional value.

“Vietnam is an increasingly important market for US blueberries, with strong growth reflecting the development of modern retail and changing consumer preferences. We see considerable potential to further expand consumption by working closely with local distributors and retail partners, while raising consumer awareness of the versatility and nutritional benefits of blueberries,” a USHBC representative said.

The council said it would continue to strengthen marketing partnerships, provide market intelligence, and work with distribution channels in Vietnam to sustain growth.

The expansion of US blueberries also reflects a broader trend of American agricultural and food products gaining ground in Vietnam through modern distribution networks.

Stephen Alexander Vaden, US Deputy Secretary of Agriculture said, “Vietnam was the seventh-largest market for US agricultural products and among the fastest-growing destinations. Vietnamese purchases of US agricultural products increased by 46 per cent in 2025 and continued to rise by 20 per cent this year.”

Vaden noted…

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