Not just TurboTax's parent: Intuit's CMO has a plan to make its corporate brand the star of the show

Résumé détaillé

Intuit is betting on the strength of its parent brand to reaccelerate growth across its portfolio of products from QuickBooks to Mailchimp.

You've built your email marketing campaign on Mailchimp, run payroll through QuickBooks, and logged into TurboTax to file your taxes, but did you realize you were using the same company to do all three? Intuit CMO Thomas Ranese wants to ensure that more consumers connect the dots. Ranese is placing greater emphasis on the parent brand as part of a plan to position Intuit as a trusted company people turn to for their most important money decisions. At the center of the effort is Intuit Intelligence, the company's combination of AI and human expertise, which it is using to integrate its products into an all-in-one finance platform.

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