Elon Musk's Neuralink rival BrainCo is building a brain-stimulation wearable to suppress appetite without drugs

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The company is hoping to bring the tech to market in two to three years, starting in China before potentially expanding to the U.S.

BrainCo, a Chinese technology company, is developing a new wearable device that it says could help people lose weight by making them feel less hungry. Instead of relying on weight-loss drugs, the device would use brain stimulation to try to reduce hunger.

Nyx He, BrainCo's founding partner, described the concept as an "electronic version of GLP-1" weight-loss drugs when discussing the company's plans at the Bloomberg Tech London event.

There's a growing market for weight-loss treatments. According to a 2026 Gallup survey, 11% of American adults reported using GLP-1 medications for weight loss, up from just 3% in 2024.

BrainCo hopes to bring the device to market within the next two to three years, starting in China before potentially expanding to the U.S.

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