Picking a future $20 billion ASX company: How I narrowed a field of small caps down to one

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I think these shares have what it takes to grow materially in the future. The post Picking a future $20 billion ASX company: How I narrowed a field of small caps down to one…

Imagine buying shares in an ASX company worth $1 billion today and watching it become a $20 billion business over the next decade or two.

Of course, finding these opportunities before everyone else is incredibly difficult. Most ASX small caps will never come close to reaching that size, and plenty of promising businesses will stumble along the way.

But I believe there are a handful of ASX shares with the potential to become household names in the investment community.

I decided to investigate some of them, concentrating on companies with enormous market opportunities, scalable business models, and competitive advantages that could become stronger as they grow.

And while several impressed me, one eventually stood above the rest. Here's how I narrowed down my shortlist.

One ASX share that immediately caught my attention was SiteMinder. The technology company provides software that helps hotels manage room availability, pricing, and bookings across different sales channels.

It's already a global leader in hotel commerce technology, serving more than 56,000 hotels across over 150 countries.

But here's what makes its growth opportunity so interesting. SiteMinder estimates that its addressable market includes more than one million hotel properties worldwide.

That means it currently serves only a small fraction of the potential market, despite already having an established international presence.

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