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TikTok Shop org chart: See the 14 executives running its US e-commerce operations and their direct reports

Published by Business Insider · United States 1 h ago
TikTok Shop org chart: See the 14 executives running its US e-commerce operations and their direct reports
Business Insider

Detailed summary

This org chart shows the leadership structure of TikTok Shop's US operations team as the company looks to grow its e-commerce business in the country.

TikTok Shop is the video app's big bet on social commerce. Since launching in the US in 2023, the company has recruited thousands of brands and influencers to post shopping videos and host livestreams. While Shop's operations were initially led by alumni of Amazon and other US companies, after a series of reorgs, review cycles, and voluntary exits, its team is now largely overseen by executives with backgrounds in Chinese e-commerce. Through a leaked org chart and conversations with company insiders, we have put together a clear picture of TikTok Shop's operations leadership structure.

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