DIY Blinds acquires fast-growing rival Shadey in home furnishings shake-up

Detailed summary

DIY Blinds has acquired fast-growing rival Shadey, launching a new parent company after founder Liam Dobson regained sole ownership of the Melbourne business. The post DIY Blinds…

Melbourne-based DIY Blinds has bought fast-growing rival Shadey as part of a push to expand its presence in the Australian window furnishings market.

Shadey grew its turnover by 371% in its second year of trading. Shadey was launched by Jarryd Byrnes and Dean Dragonetti.

The move will now see Shadey sit alongside DIY Blinds plus trade and commercial arm, Homepro. The three businesses will now operate under a new parent company, DIY Home Group.

As part of the deal, Byrnes and Dragonetti have become shareholders in DIY Home Group and will continue to play an active role in the business.

DIY Home Group will invest in product development, streamline operations and look at further acquisitions.

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Liam Dobson, founder of DIY Blinds, told SmartCompany the acquisition would allow the group to target a previously underserved segment of the window furnishings space.

“The value end of the window furnishings market is a big opportunity, and it’s been underserved for too long.”

Dobson said Shadey would allow the group to compete with big-box retailers without changing DIY Blinds’ existing market position.

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