International Travel Beckons, but Value Calls the Shots, Agoda Finds

Detailed summary

SINGAPORE, Nov. 12, 2026 /PRNewswire/ -- Digital travel platform Agoda highlights opportunities for accommodation partners to connect with Asia's internationally minded travelers, as findings from the latest Asia Travel Pulse report show an appetite for overseas trips alongside a continued focus on affordability.

Agoda's Mega Sale campaign helps accommodation partners reach value-conscious travelers as research finds international travel intent is growing

SINGAPORE, Nov. 12, 2026 /PRNewswire/ -- Digital travel platform Agoda highlights opportunities for accommodation partners to connect with Asia's internationally minded travelers, as findings from the latest Asia Travel Pulse report show an appetite for overseas trips alongside a continued focus on affordability. Travelers from Hong Kong and Singapore top the list of travelers reporting they will plan predominantly international trips among the 11 markets surveyed, presenting opportunities for hoteliers to attract these guests with competitive offers.

Agoda's upcoming Mega Sale campaign gives participating accommodation partners an opportunity to put relevant offers in front of value-conscious travelers during key booking moments. The campaign kicks off with VIP Priority Access for Agoda VIP members from 12 to 15 November, followed by the main sale from 16 to 30 November, where travelers can access hotel offers of up to 60% off.

Over 80% of respondents in Hong Kong and Singapore say they expect to travel mostly internationally in the coming year, while 53% in both markets say lower costs would most enable them to travel more. With a series of upcoming holidays providing key travel occasions between December and February, Agoda's accommodation search data shows Tokyo (#1), Taipei (#2), and Fukuoka (#3) as the top three destinations for Hong Kong travelers, while Bangkok (#1), Kuala Lumpur (#2), and Tokyo (#3) lead among Singapore travelers. Accommodation partners offering competitive rates, clearly communicated inclusions with tailored offerings, would stand out among these travelers.

Andrew Smith, Senior Vice President, Supply at Agoda said, "As travelers set their sights on 2027 travel, with some looking to head further afield, that's great news for our hotel partners. But they also want to know they're getting good value.

Othe…

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