CIIE Opens Markets Beyond China for Singaporean Firms, Business Federation Head Says

Résumé détaillé

For Chinese companies looking to expand overseas, Singapore can provide market advisory, incorporation, local hiring, financing, and business-matching services, Kok also said,…

(Yicai) Nov. 10 -- The China International Import Expo is no longer simply a platform for Singaporean companies to access China, according to Kok Ping Soon, chief executive of the Singapore Business Federation. The annual event is increasingly serving as a springboard for their expansion into other markets.

“The beauty of CIIE over so many years is that it is not just a gateway into China, but for many of our businesses at least, it is the gateway internationally," Kok told reporters on Nov. 7 on the sidelines of the ninth CIIE in Shanghai.

While seeking Chinese business partners at the expo, many Singaporean companies also connect with partners that can help them expand into the Middle East, Central Asia, and Africa, he pointed out. “One of their deliverables from the CIIE is not just that distributorship in China, but also in Africa and the Middle East,” Kok said.

Singapore was represented by 54 businesses at this year’s CIIE, 19 of which were first-time exhibitors. At the Singapore-China Trade and Investment Forum hosted by the SBF on Nov. 6, 11 newly signed memorandums of understanding worth about SGD15.1 million (USD11.6 million) were showcased.

Many companies used to see China as simply a big consumer market and a low-cost production base, but that view is changing, Kok said. “China is a source for trends, for ideas, for new flavors that our businesses are getting from here and then bringing back to our home country.”

Kok hopes that the CIIE will further tilt toward services. “I really hope that in future editions of the CIIE, it can have a stronger focus on services, health care services, educational services, and financial services.”

Taking healthcare as an example, first-time exhibitor Perennial Holdings is showcasing China's first wholly foreign-owned tertiary general hospital in Tianjin, while Brain Health Innovation is debuting a non-invasive brain-computer interface intervention solution.

For Chinese companies looking to expand overseas, Singapore can provide…

Début de l'article, extrait de Yicai Global. Pour lire la suite, ouvrez l'article chez le média.