It's not just the Cybertruck. America's big electric-truck bet fell apart.
Detailed summary
Tesla's Cybertruck is the latest big EV truck that didn't reach its sales goals. Now car companies have a new electric bet: small and cheap.
On paper, EV trucks made sense: Take America's longtime best-selling vehicles — the Ford F-150, Chevy Silverado, GMC Sierra, Ram 1500 — and replace the exhaust pipes with a charging port. "All the capability, status, and desirability of a pickup truck minus that oftentimes poor fuel economy?" Robby DeGraf, the manager of product and consumer insights at AutoPacific, told Business Insider.
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