Roundup: Jordanian exhibitors see CIIE as strategic gateway to Chinese market

Résumé détaillé

Jordanian exhibitors at the ninth China International Import Expo (CIIE), which wrapped up Tuesday in Shanghai, called the platform a strategic gateway to expand their presence in…

AMMAN, Nov. 10 (Xinhua) -- Jordanian exhibitors at the ninth China International Import Expo (CIIE), which wrapped up Tuesday in Shanghai, called the platform a strategic gateway to expand their presence in China, promote locally made products and deepen Jordan-China trade ties.

Coordinated by the Amman Chamber of Industry, five Jordanian companies from the food and chemical industries took part for the first time, seeking to benefit from the opportunity.

Among them is Sakura, a Dead Sea cosmetics company operating in a sector that has grown from a tourism-oriented souvenir business into an export-oriented manufacturing sector.

Sitting at the lowest point on Earth's surface, the Dead Sea is known for its dense concentration of natural salts and minerals. Jordanian manufacturers have turned these resources into a wide range of products, including therapeutic mud, bath salts, magnesium oil, facial masks, body scrubs, soaps, moisturizers and hair-care products.

Ahmed Al-Bass, representative of the chemical and cosmetics industries at the Jordan Chamber of Industry, called China a promising destination for these products given its large consumer base.

Jordanian exhibitors have drawn strong interest from the Chinese market, measured not only in business inquiries but in actual sales, Al-Bass said.

Abdullah Al-Dabbas, head of Jordan's Dead Sea Products Manufacturers Association, said the goal is to shift from exporting raw Dead Sea materials to selling finished goods to Chinese consumers, capturing more value before product leaves Jordan.

Jordanian confectionery maker Aghati is also eyeing the expo to build its footprint in China for traditional Middle Eastern sweets.

Drawing on more than 80 years of family tradition, the company has established three branches in two Chinese cities.

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