More than 80% of Dutch consumers consider clothing recycling important, but fewer than half believe clothing donated is recycled, says research c

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Reju™, the purpose-driven, leading textile-to-textile regeneration company, has conducted research among more than 1,000 Du ...

PARIS, Nov. 10, 2026 /PRNewswire/ -- Reju™, the purpose-driven, leading textile-to-textile regeneration company, has conducted research among more than 1,000 Dutch consumers to understand their attitudes towards textile waste and recycling.

Reju is focused on creating innovative solutions for recycling post-consumer polyester textiles and PET recovered from the waste stream. The company's vision is to create a world designed to last with a mission to develop a closed-loop circular textile system that enables textiles to be recirculated, eliminating the traditional linear model of disposal.

Following their announcement in May 2025 of Chemelot Industrial Park in Sittard-Geleen, Netherlands, as the site selection for its first industrial scale regeneration center, Reju presents the following findings.

The survey reveals that consumer confidence in the current recycling system remains limited. While 82.7% of Dutch consumers consider clothing recycling important, fewer than half believe that collected clothing gets a second life. At the same time, nearly half of respondents say they would recycle more clothing if they had greater confidence in the system.

Dutch consumers generally view themselves as responsible clothing buyers. More than 80% of respondents say they primarily purchase clothing that they wear frequently (80.9%) or use for a long time (82.8%). Impulse buying appears to be limited, with only 8.6% indicating that they are likely or very likely to purchase clothing on impulse. Similarly, only 17.5% say they buy clothing for specific occasions, while nearly 58% consider this unlikely.

When clothing is no longer worn, consumers overwhelmingly choose to donate it. More than 75% of respondents say they are likely or very likely to donate clothing through collection schemes. These collection schemes allow for post-consumer textile waste to enter into the circular textile system, reducing the possibility that it ends up being incinerated or in landfill.

Although many…

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