Europe · Regional markets · This is Money
Morrisons rolls out flashing digital shelves - is dynamic pricing coming to supermarkets?
Detailed summary
Shoppers can search for a specific product via the Morrisons loyalty app's 'product finder tool'. The correct shelf-edge label in the supermarket will then light up.
MarketNews shows the headline and summary published by the outlet. The full article is on the publisher's website. (www.thisismoney.co.uk)
