Khanh Hoa accelerates international tourism market expansion

Detailed summary

Khanh Hoa welcomed over 22.5 million visitors in the first 10 months of 2026, including 7.8 million international arrivals, generating an estimated VND72.24 ...

Despite overall growth, the south-central coastal province of Khanh Hoa faces shifting market dynamics. According to the Department of Culture, Sports and Tourism of Khanh Hoa Province, South Korean arrivals exceeded 1.8 million in the 10-month period, marking a decline of over 6 percent. Daily flights from South Korea to Cam Ranh International Airport dropped by roughly seven flights compared to early 2026, averaging 14 to 16 daily services.

Travel agencies note that following three consecutive years of rapid growth, Nha Trang in Khanh Hoa province face intensifying domestic competition from Phu Quoc in An Giang Province, which leads accommodation searches among South Korean families for the winter travel season from November 2026 through January 2027.

Ms. Thai Thi Le Hang, Director of the Department of Culture, Sports and Tourism of Khanh Hoa Province, stated that local authorities are diversifying tourism offerings through nighttime entertainment, Cham and Raglai cultural tours, and community-based tourism. In 2027, the province plans to host a major golf tournament and organize promotional roadshows in South Korea to revitalize arrivals.

Longer-term strategies focus on expanding flight connectivity and tapping high-spending, long-stay market segments. By 2030, Khanh Hoa aims to secure direct regular flights to Cam Ranh airport from at least three additional countries or territories, maintain over 80 percent of new routes beyond their inaugural year, and partner with at least five international airlines.

Immediate priorities for 2026 and 2027 center on China, South Korea, Russia, Kazakhstan, Japan, Malaysia, and the United States. Authorities are strengthening existing routes while opening links to Tokyo, Osaka, Kuala Lumpur, Almaty, and Tashkent. Between 2028 and 2030, the province plans to explore direct routes connecting Sydney and Melbourne in Australia to Cam Ranh, alongside expanding seasonal charter flights.

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