TripleLift and Agence 79 Deliver 8.1% VCR Lift and 68% CPM Savings for Carrefour

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Private-label video campaign pairs product-specific creative with TripleLift Audience segments to reach French grocery shoppers in premium culinary environments PARIS, Nov. 12,…

Private-label video campaign pairs product-specific creative with TripleLift Audience segments to reach French grocery shoppers in premium culinary environments

PARIS, Nov. 12, 2026 /PRNewswire/ -- TripleLift, the Creative SSP powered by TL Spark, today announced the results of an online video campaign run with media agency Agence 79 for French retailer Carrefour in Q2 '26, which delivered some outstanding results: an 8.1% higher video completion rate and a 68% lower CPM against benchmark.

Carrefour set out to drive awareness for two products from its owned private-label portfolio, Coffee and Crisps, through an online video campaign. Having overperformed KPIs in prior campaigns, and drawing on the added value of TripleLift's Sticky attention studies, Agence 79 selected TripleLift for the third campaign opportunity.

The campaign ran two :15-second InStream formats, one dedicated to each product line, allowing Coffee and Crisps to have distinct messaging rather than competing within a single unit. Specific TripleLift Audience segments were activated to ensure the campaign reached Carrefour's target demographic. By combining tailored creative messaging with precise audience targeting, the campaign set the foundation for exceptional efficiency and viewer engagement.

Delivery was concentrated in high-affinity editorial environments, including renowned cooking domains such as Marmiton, CuisineAZ and 750g.

"We chose TripleLift for their supply's affinity and quality, especially on renowned cooking domains, as well as their very competitive costs and attractive video benchmarks," said Anna Rohart, Programmatic & Paid Social Consultant, Agence 79. "TripleLift enabled us to strike the right balance between inventory quality and cost efficiency, all while reaching high-affinity audiences in editorial environments tailored to Carrefour."

"Results like these come from matching quality supply with the right audience, not from trading one against the other," said Prune Nouvion, France…

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